Logo
Design and Discussions about Campaign
Logo Design (Initial Sketches)
Discussion about Campaign
On
last Wednesday class, each of our student come out with different
idea on campaign tagline. After discussion, we decided to use "Sharing
Is Not FOOL, It Makes You FULL" as our collaborative consumption
campaign tagline and we have a sub-tagline for it as well which is "Connecting
. Earning . Satisfying". Sharing is not a foolish action which will
cause less or deduction, but when people know the beauty of sharing, their life
will become multiple. Malaysian are mostly emphasize on their money, we use the
point FULL in the tagline to associate with people, this will make a clear
picture on when you start sharing, your life will be FULL instead of you think
that this is FOOL. We have a sub-tagline here which is an abbreviation of the
benefits on sharing, the overall meaning of these 3 points are people start to
connecting to other people first and do sharing with them, at the same time
people are earning income through sharing their thing. When people obtain what
they want, the satisfaction will comes to them. Afterwards, we will need to
design a logo for this campaign based on the tagline we set.
Proceed to next stage, we
discuss about the campaign strategies and finally we have a plan on how to run
this campaign. There are 2 fields we will do for this campaign:
Introduce The Tagline
Make a video/animation (post
in Youtube or show on TV)
- Find a narrative in order to addressing the tagline
Info graphic
- Show the number of people connecting to collaborative consumption
- Sharing services versus income rate (show different types of profit making service and how much they can earn through that service)
- People satisfaction
Held A Seminar
- Sharing experience, benefits and types of sharing
- Give a comment card to get feedback after seminar
- Create a forum in Malaysia
- Create Facebook page
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