Monday, December 2, 2013

PROFESSIONAL PRACTICE BRIEF (Week 11)

Campaign Logo AND Animation Video


Logo Development



Animation Video (Mood & Narration)


Introduction

·         Do you heard about collaborative consumption?
·         It’s all about sharing and makes profit
·         (Collaborative consumption is a class of economic arrangements in which participants share access to products or services, rather than having individual ownership.)

The variety of sharing and the ways to make profit through it

Transportation Sharing
·         Basically it is about carpooling and car sharing.
·         Carpooling is the sharing of car journeys so that more than one person travels in a car.
·         Car sharing is a model of car rental where people rent cars for short periods of time, often by the hour.
·         Existing service enterprises are Autolib, City Car Club, Greenwheels, Stadtmobil, and Zipcar.

Accommodation Sharing
·         Basically known as house swapping and house renting
·         House swapping is an alternative means of travel accommodation, through which two parties agree to swap their homes for a set period of time. Its origins stem from low-cost vacation accommodation.
·         House renting is rent unoccupied living space and other short-term lodging to guests.
·         Existing service enterprises or websites are Airbnb, HomeForExchange.com, Homelink.com, Another-Home.com and LoveHomeSwap.com.

Book Sharing
·         Basically known as book swapping or book exchange.
·         It is the practice of a swap of books between one person and another with having to pay.
·         Existing websites are Paperbackswap, BookMooch, ReadItSwapIt, BookCrossing, WhatsOnMyBookshelf

Financial Sharing
·         One of the famous financial sharing is rotating savings.
·         It is a group of individuals who agree to meet for a defined period of time in order to save and borrow together.
·         Existing service enterprises are Credit Associations (ROSCAs) and other private groups

Benefits

·         By having more people using one vehicle, carpooling reduces each person's travel costs such as fuel costs, tolls, and the stress of driving. Carpooling is also seen as a more environmentally friendly and sustainable way to travel as sharing journeys reduces carbon emissions, traffic congestion on the roads, and the need for parking spaces.
·         Many colleges and universities have developed online book exchange programs to help students save money on text books. Some colleges build their own systems and others use systems from third party service providers.
·         Home exchange provides the traveler with the opportunity to “live like a local” instead of a tourist, experiencing their destination’s day-to-day life in a way not previously possible.

Surveys

·         In 2009 carpooling represented 43.5% of all trips in the United States[1] and 10% of commute trips.[2] The majority of carpool commutes (over 60%) are "fam-pools" with family members.

·         A 2013 study by the University of Bergamo shows a wide cross-section of the public is now represented, with 28.3% aged 45–54, 18.7% 65+ and only 5.9% under 34. 52% travel with children or consist of groups of three or more, while 48% travel without children or in groups of two or less. Home exchangers tend to be active, conscientious and culturally curious travelers. 84.3% of Bergamo respondents seek out museums and the great outdoors, over two thirds see the importance of environmentally friendly tourism, and 98% express interest in cultural heritage. Fair trade food (63%) and organic food (73%) are also important. The study finds the strong degree of trust necessary in collaborative consumption, with 75% agreeing that most people are trustworthy. 93% are satisfied with their experience, with 81% having swapped homes more than once.

Conclusion

Involving in collaborative consumption will bring a lot of experience and profits in one’s life and everyone should share once in their lifetime.

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