PROFESSIONAL PRACTICE BRIEF (Week 7)

The Complete Survey Forms

Reflection:

Survey questions that we need to distribute to find out if people know about Collaborative Consumption. I found out that in a survey you can't just ask any questions you want, the questions needs to be contributing to your research.

PROFESSIONAL PRACTICE BRIEF (Week 6)

Survey Questions

Section A (Personal Information)

·         Sex

·         Age

·         Status

·         Income level

Section B (The Usage of Collaborative Consumption)

·         Have you ever heard about “Collaborative Consumption”?

·         Are you familiar with any of the following sharing services (Collaborative Consumption)?

·         (a)Which advantages of collaborative consumption services do you agree with? (b) What are the sharing services you have used? And how many times have you participated?

·         Instead of traditional service model (including the services such as accommodation, transportation, food, equipment, and/or others), would you prefer the new sharing model – collaborative consumption?

·         What are your concerns that are stopping you from choosing collaborative consumption services?

Section C (Further Information)

·         Do you agree with the concept of sharing (open source services)?

·         What are the eras of information you would like to know more about collaborative consumption?

Section D – Contact (Optional)

·         Name

·         Occupation

·         Phone

·         Email 

PROFESSIONAL PRACTICE BRIEF (Week 5)

Campaign Objective and Target Audience

Objective

Change opinion on the value of sharing

·         Building trust on sharing

·         Create awareness on collaborative consumption

Target Audience

·         25-45 age groups

·         Income level: middle class (1000-5000)

·         Education: high school above (IT knowledge & accessibility to technology)

·         Working adult

Reflection:

After discussing in a group we have come to a solution on our objective and targeted audience as stated above. Based on our target audience we have first list down three category of consumer that are:

a) Consumers who already has a positive opinion on Collaborative Consumption

b) Consumers who have build their opinion on Collaborative Consumption

c) Consumers who has a negative opinion on Collaborative Consumption

Base on this we have decided to choose the category B this is because they are the group of Consumer who haven't built their opinion on Collaborative Consumption. In this way it would be easier to create awareness/understanding on the benefits of Collaborative Consumption and at the same time impart the value of sharing to them.

Besides that we have chosen the age group of 25-45 and this age group stands from high school above students and working adults. The reason why we choose this age group of consumers is because they are the group of people that are more expose and have interest in the knowledge and accessibility of technology so it is much easier to communicate with them. Apart from this the income level we choose is around (1000 -5000) which in our opinion we feel is appropriate amount that will encourage them to share.

As for our objective, firstly we aim to create awareness/understanding on Collaborative Consumption to the targeted audience and by doing so we hope to change the consumer opinion on the values of sharing. Moreover we also aim to build a trust in consumers on the "Sharing" Business Model.

PROFESSIONAL PRACTICE BRIEF (Week 4)

Definition of Sharing

What is sharing?

A part or portion belonging to, distributed to, contributed by, or owed by a person or group.

Meaning of sharing by…

Economically

(Meaning 1) A unit of ownership that represents an equal proportion of a company's capital. It entitles its holder (the shareholder) to an equal claim on the company's profits and an equal obligation for the company's debts and losses. Two major types of shares are ordinary shares (common stock), which entitle the shareholder to share in the earnings of the company as and when they occur, and to vote at the company's annual general meetings and other official meetings, and preference shares (preferred stock) which entitle the shareholder to a fixed periodic income (interest) but generally do not give him or her voting rights.

(Meaning 2) The Sharing Economy also called as Collaborative Consumption, connects people to their communities, saves money, and is environmentally-conscious. It is an economic model based on sharing, swapping, bartering, trading or renting access to products as opposed to ownership.

Socially

(Meaning 1) In most societies, the gift of food conveys social meaning, as well as nutritional sustenance. Food sharing is a form of where one individual gives up the food it has forged to another individual. Example : there has been little focused study of this practice among older adults in the US, who, as a group, are considered nutritionally vulnerable. We completed in-depth interviews with 145 adults (African American, European American, and Native American) aged 70+ years in rural North Carolina. Our objectives are to describe the types of food shared by gender and ethnicity, to identify values and meaning elders associate with giving and receiving food, and to discuss the nutritional and social contribution food sharing makes to the lives of these rural elders. All elders participated in food sharing, as givers, recipients, or both. It is valued by these elders as a way to maintain reciprocity in social relations and to create a feeling of community membership. For older adults, receiving food gifts may augment a diet limited by income and functional status.

(Meaning 2) As social media continues to evolve and its uses change and expand, so does the definition of social media. In part, this is attributable to the fact that social media relates to the technology and platforms that enable the interactive web’s content creation, collaboration and exchange by participants and the public. Yet, many users, business executives and the public consider the marketing around these networks and the content created on them to be social media.

Philosophically

A guide for parents and educators to sharing the enduring ideas of the biggest minds throughout the centuries. Example : Children are no strangers to cruelty and courage, to love and to loss, and in this unique book teacher and educational consultant Marietta McCarty reveals that they are, in fact, natural philosophers. Drawing on a program she has honed in schools around the country over the last fifteen years, Little Big Minds guides parents and educators in introducing philosophy to K-8 children in order to develop their critical thinking, deepen their appreciation for others, and brace them for the philosophical quandaries that lurk in all of our lives, young or old.

Arranged according to themes-including prejudice, compassion, and death-and featuring the work of philosophers from Plato and Socrates to the Dalai Lama and Martin Luther King Jr., this step-by-step guide to teaching kids how to think philosophically is full of excellent discussion questions, teaching tips, and group exercises.

Psychologically

·         Other’s response helps them understand and process with info & events.

·         Process info more deeply, thoroughly and thoughtfully when share.

·         Allow them to inform others about the specific product and changes opinion.

·         Info will be useful to the recipients.

·         To give people better sense of whom they are and what they care about.

·         To get rewarded discounts and promotions.

Personally

·         It helps to connect with others who share interests.

·         Lets them stay connected with people.

·         To feel more involved in the world.

·         Way to support issues they care about.

·         Be popular and define ourselves to others.

·         Self fulfillment

Conclusion:

After researched about various types of definition of sharing, I basically understood that sharing is all about relationship. It’s bring valuable and entertaining content to others, define ourselves to others, to grow and nourish our relationship, self fulfillment and to get the word out about causes and brands.

PROFESSIONAL PRACTICE BRIEF (Week 3)

What is Collaborative Consumption?

Collaborative consumption is a class of economic arrangements in which participants share access to products or services, rather than having individual ownership. Often this model is enabled by technology and peer communities.

The collaborative consumption model is used in:

·         Market places (eBay, Craigslist and Krrb)

·         Emerging sectors such as social lending (Zopa)

·         Peer-to-peer accommodation (Airbnb)

·         Peer-to-peer travel experiences (LocalGuiding)

·         Peer-to-peer task assignments (TaskRabbit)

·         Travel advising (Locish)

·         Car sharing (Zipcar) or commute-bus sharing (RidePal, Australia's GoGet CarShare)

·         Parking (ParkatmyHouse)

Types of collaborative consumption

Product service systems

This system is based on users paying for the benefit of using a product without needing to own the product outright. Product service systems are disrupting traditional industries based on models of individual private ownership. Goods that are privately owned can be shared or rented peer-to-peer.

Redistribution markets

A system of collaborative consumption is based on used or pre-owned goods being passed on from someone who does not want them to someone who does want them. This is another alternative to the more common 'reduce, reuse, recycle, repair' methods of dealing with waste. In some markets, the goods may be free and in others, the goods are swapped.

Collaborative lifestyles

This system is based on people with similar needs or interests banding together to share and exchange less-tangible assets such as time, space, skills, and money.

Benefits of collaborative consumption

The benefits of collaborative consumption include:

·         Reducing carbon foot print by sharing transportation and assets

·         Saving costs by borrowing and recycling items

·         Increasing happiness and contentment due to positive social interactions

Some of sharing service provider

Airbnb

·         Airbnb, founded in August 2008 and headquartered in San Francisco, is operated and privately owned by Airbnb, Inc. The company is an online service that provides a platform for individuals referred to as “hosts”, generally private parties, to rent unoccupied living space and other short-term lodging to guests.

·         As of September 2013, the company had over 500,000 listings in 33,000 cities and 192 countries.

·         Listings include private rooms, entire apartments, castles, boats, manors, tree houses, tipis, igloos, private islands and other properties.

·         Users of the site must register and create a personal online profile before using the site.

·         Every property is associated with a host whose profile includes recommendations by other users, reviews by previous guests, as well as a response rating and private messaging system.

·         As of July 2011, the company has raised $119.8 million in venture funding from Y Combinator, Greylock Partners, Sequoia Capital, Andreessen Horowitz, DST Global Solutions, General Catalyst Partners and an undisclosed amount from A Grade Investments’ partners, Ashton Kutcher and Guy Oseary.

·         Shortly after moving to San Francisco in October 2007, Brian Chesky and Joe Gebbia created the initial concept for AirBed & Breakfast during the Industrial Design Conference held by Industrial Designers Society of America.

·         The original site offered short-term living quarters, breakfast and a unique business networking opportunity for attendees who were unable to book a hotel in the saturated market.

·         At the time, roommates Chesky and Gebbia could not afford the rent for their loft in San Francisco.

·         They made their living room into a bed and breakfast, accommodating three guests on air mattresses and providing homemade breakfast.

In March 2009, the name Airbedandbreakfast.com was shortened to Airbnb.com, and the site’s content had expanded from airbeds and shared spaces to variety of properties including entire homes and apartments, private rooms, castles, boats, manors, tree houses, tipis, igloos, private islands and other properties.

Zipcar

·         Zipcar was co-founded by Antje Danielson and Robin Chase based on existing German and Swiss companies in January 2000.

·         Zipcar is a US membership-based carsharing company providing automobile reservations to its members, billable by the hour or day.

·         Zipcar was founded in 2000 by Cambridge, Massachusetts residents Antje Danielson and Robin Chase.

·         On 14 March 2013 Avis Budget Group purchased Zipcar for about US$500 million in cash.

·         Zipcar will operate as a subsidiary of Avis Budget Group. Scott Griffith, who had run the company for the previous 10 years, resigned the day after the acquisition closed, and passed the reins to a new company President, Mark Norman.

·         As of July 2013, the company had more than than 810,000 members and offers nearly 10,000 vehicles throughout the United States, Canada, the United Kingdom, Spain and Austria, making Zipcar the world's leading car sharing network.

·         Members can reserve Zipcars online or by phone at anytime, immediately or up to a year in advance.

DESIGN SPECIALISM (Learning Log / Subject Specific & Professional Skills Reflection / Summary of learning)

Learning Log or Diary

Subject Specific & Professional Skills Reflection

Summary of Learning

DESIGN SPECIALISM (Week 12 - Week 15)

Flux 2(a)

The Brief

The Progress